Fractional revenue ops

Fractional CROfor founder-led consumer brands.

AI-prepared, senior-operator-run revenue ops for $3M–$25M ARR consumer brands that need a CRO’s judgment without a $300K full-time hire. Every week, our agent pulls your channels into a one-page scorecard, flags the three biggest revenue issues, and drafts the agenda — so the senior call is for decisions, not discovery.

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Weekly Scorecard

Wk 32 · Aug 4

Apt & Tonic — DTC home goods

Channel & pipeline · last 12 weeks

  • Paid Search · CAC$84
  • Retention 90-day62%
  • LTV / CAC3.4×
  • Subscribe Rate11.8%

Top issues this week

3 of 14 flagged
  1. 01

    Brand-search cannibalisation is hiding non-brand CAC

    Paid mix 41% brand; clean-channel efficiency unverifiable until we split queries.

  2. 02

    90-day churn up 4pp on SKU-2

    Pause-rate on monthly plan driving the move; email holds but SMS dipped.

  3. 03

    AOV off 7% — promotional discount pad outpacing list lift

    Q3 promo calendar needs a floor or margin slips before holiday peak.

Thursday · 60 min — agenda

  • 1.Channel-mix audit · split brand vs non-brand queries
  • 2.SKU-2 churn cohort · three pause-rate experiments
  • 3.Q3 promo floor · protect margin through October

The artifact, produced automatically every Monday.

How it works

Two steps, separated by a Monday.

No multi-quarter onboarding. The agent reads your stack on day one and the first scorecard lands inside a week.

  1. 01

    The agent gathers, scores, and drafts.

    Every week the agent pulls twelve weeks of channel, attribution, and pipeline data across Shopify, Stripe, Meta, Google, Klaviyo and your CRM. It runs roughly seventy checks, produces a one-page scorecard, flags the three biggest revenue issues, and drafts the agenda for your executive call.

  2. 02

    A senior operator runs the call.

    One or two 60-minute sessions a month with a senior revenue operator who has been VP or Head of Growth at consumer brands. They come in already briefed by the agent; you leave with three concrete bets and a written read.

Who it is for

Founder-led consumer brands doing $3M–$25M ARR.

You have product-market fit, repeat purchase, two or three acquisition channels driving growth, and one revenue question keeping you up. You’re past the point where an advisor’s memo helps and not yet at the stage where a full-time CRO makes sense. Croreach sits in that gap — between the advisor and the embedded operator — with the agent carrying the data work and a senior operator carrying the calls.

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Tell us about your ARR band and the one revenue question.

A short form. We reply within one business day with whether you’re a fit for the current cohort.

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